Although creating, organizing, and editing compelling videos can be lengthy and scary, a good script can make or break the success of your video.
So, why don’t we take you through the steps on how you can start your scriptwriting process?
What is a video script?
A video script contains the dialogue, plans, and action for your video. It’s a crucial tool that gives you and your team cues and reminders about the goal, timeline, and results you want for your video.
Any basic video is elevated with a script, but there’s more to creating a video. You’ll need proper equipment, sound, lighting, sets, and the cast and crew. When combining these, it can be challenging to make sure there are no mistakes.
A strong video script can seamlessly bring it all together. Plus, having an in-depth script will boost your team’s confidence and result in a better video outcome.
How to Write a Video Script
- Choose your target audience.
- Set a goal for your video script.
- Choose the main character for your video.
- Create a brief.
- Use your brief to write an outline.
- Start writing your script, section by section.
- Edit your video script.
- Do a verbal run-through off-camera.
1. Choose your target audience.
Any marketing project is better with the right buyer persona. This is especially true with video.
Because videos often take more time and investment than an online ad or blog, your video must speak to a specific audience.
So, before you start developing characters or a brief for your video, you need to figure out who your video is for. Your target audience for your video script can impact:
- The length and format of your video.
- Where you post your video.
- Setting, costume, and lighting.
If your video is for brand awareness, you may broadcast to a large and diverse audience. But what if you‘re introducing a product or feature?
In that case, you’ll want to focus your audience on the buyers who are most likely to feel the pain point your product solves.
You might want a different approach if your video is for employee or customer retention. You’ll want to review data, reviews, and testimonials before you begin your script brief.
This will help you create the story and dialogue your audience will respond to.