Given Google’s expansive reach, with somewhere with over 8.5 billion searches per day, chances are you’ve seen (and probably clicked on) a Google ad — and so have your potential customers.
And if you‘ve landed on this blog post, you’re probably looking to get in on the Google Ads action for your own business. You’re in luck!
Free Guide, Template & Planner: How to Use Google Ads for Business
In this guide, we give you the nitty gritty about how to start advertising on Google. We’ll even cover features specific to the platform and teach you how to optimize your campaigns to achieve the best results with your ads.
Table of Contents
- What is Google Ads?
- Does Google Ads work?
- Google Ads Terms to Know
- How does Google Ads work?
- Factors That Influence Google Ads
- How to Use Google Ads
- Types of Google Ads Campaigns
- Google Ads Examples
- Google Ads Bidding Strategies
- Google Ads Best Practices
- Google Ads Tips
- Additional Resources to Optimize Your Google Ads
What is Google Ads?
Google Ads is a pay-per-click (PPC) advertising platform where advertisers pay per click (or impression) on an ad.
Google Ads is an effective way to drive qualified traffic, or good-fit customers, to your business because they’re searching for products and services like yours. With Google Ads, you can boost your website traffic, receive more inquiries, and increase in-store visits.
Over time, Google Ads will also help you analyze and optimize those ads to reach more people.