A few months ago, my inbox was filled with emails from a health specialist. I didn’t remember signing up for random diet plans, so why was I getting constant emails?
I was ready to fire off a complaint, but I checked my inbox first. There it was, an opt-in email I’d actually subscribed to. The specialist hadn’t been consistent with their communication, so it completely slipped my mind.
This is exactly why opt-in emails are crucial. They save you from annoyed subscribers and maintain a clean, respectful email marketing strategy. Opt-in emails ensure that people remember to give you permission to send them content. Without them, you risk becoming just another forgotten sender—or worse, marked as spam.
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So, how do you word them in a way that encourages people to sign up while not appearing pushy at the same time? In this article, I’ll share my favorite email opt-in wording examples, why they work, and how you can make your own.
Table of Contents
The Best Opt-In Messages in Emails
What makes an opt-in message stand out in inbox clutter? In this section, I’ll highlight 20 email opt-in wording examples and explain what makes them unique to bring you closer to creating your own.